ICP from Closed-Won Workbook
Find out who actually buys from you, from the deals you've already won.
Most ideal customer profiles are written from memory. Yours is already sitting in your CRM. Paste in your won deals, and the workbook groups them by industry, company size, and country, shows which titles signed, and helps you spot what happened right before each purchase. You finish with an ICP your whole team can test, and a count of how many months your market will last.
- A workbook that does the grouping, title counts, and runway math for you
- A title list split into signers, influencers, and titles to skip
- A trigger tracker for funding, hiring, new leaders, and tool switches
- An ICP template written as criteria anyone can check
- A market count and runway check, so you don't run out of prospects in month three
- A step-by-step guide that works with or without Clay
For B2B founders with at least 10 closed customers who want to stop guessing who to target.
What's included: ICP from Closed-Won guide (PDF) and the ICP Workbook (Excel, works in Google Sheets).
Want it built for you instead? Your purchase is credited toward a LeadActiv8or build booked within 60 days.
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