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Build Once. Own It for Good.
Simple, Published Pricing.
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Step 1: Your System Build (One-Time)
Built in your accounts, priced by scope
Starter build: $5,000
1 ICP segment, email and LinkedIn, 1,000–2,000 contacts. Live in week 4.
Growth build: $7,500
Up to 3 segments, email and LinkedIn, about 4,000 contacts. Live in week 5.
Scale build: $10,000
Up to 5 segments, email, LinkedIn, and buying-intent signals, about 8,000 contacts. Live in week 6.
Every build includes the ICP, tech stack in your name, deliverability setup, a verified lead list, sequences, lead scoring and routing, a documented playbook, recorded training, and 30 days of support.
Then run it yourself for $0 to us, or have us run it.
Step 2 (Optional): Managed Outbound
A flat monthly fee, plus $250 only for qualified meetings that happen
Starter: $750/month + $250 per meeting
Typically 6–8 qualified meetings a month. Monthly review calls.
Growth: $2,500/month + $250 per meeting
Typically 9–12 qualified meetings a month. Reviews every two weeks.
Scale: $4,500/month + $250 per meeting
Typically 13+ qualified meetings a month. Weekly reviews.
No-shows, wrong titles, and off-ICP meetings are never billed. Each tier starts after its matching build, with a 3-month minimum, then month to month. Months 1–2 run lighter while inboxes warm up and messaging is tuned.
Software is paid by you directly to each vendor, so the system stays yours. You get an itemized software estimate before you sign.
Want your exact monthly cost? Run your numbers in the cost calculator →
Asset vs Headcount
Your Own Outbound System
Pipeline months sooner, and an asset you keep
Time to first meetings: launch in week 4, 5, or 6, depending on tier
Your time: one review call a month, every two weeks, or weekly
Segments tested at once: up to 5
Monthly cost: about what one US SDR costs on Scale, with 13+ meetings a month and software at cost
If it ends: you keep the domains, data, sequences, and playbook
Hiring an SDR or an Agency
Recurring cost, and nothing to keep
Time to first meetings: recruiting plus a 3–6 month ramp
Your time: hiring, coaching, and weekly 1:1s
Segments tested at once: usually one
Monthly cost: about $6K–$9K fully loaded for one US SDR plus tools, or $6K–$12K for an agency retainer
If it ends: the pipeline, notes, and know-how leave with the person or agency
SDR and agency costs are typical US estimates. Compare against your own salary bands and tool spend.
How Billing Works
What Counts as a Billable Meeting
You only pay the $250 when all three conditions are met. If a prospect no-shows and reschedules within 14 days, the meeting is billed once the rescheduled meeting takes place.
→ The company matches the ICP agreed at kickoff
→ The contact holds a title on the target-title list you signed
→ The prospect actually attends
Dispute Window and Monthly Cap
You have 7 days after each meeting to flag it as not meeting the criteria. Meetings are billed monthly in arrears, and the management fee is billed at the start of each month.
→ 7-day dispute window on every meeting
→ Every meeting listed line by line in your monthly report
→ Optional cap on billable meetings per month
Which Tier Fits You
A tier fits when its cost per new customer is well under one year of your contract value. If 1 in 5 meetings becomes a customer, that works out to roughly $1,800 per new customer on Starter, $2,450 on Growth, and $2,800 on Scale. We rerun the math with your real close rate before you sign.
→ Starter: founder-led, 5–50 people, $5K–$15K contracts
→ Growth: 1–3 salespeople, $10K–$50K contracts
→ Scale: sales leader plus team, $25K+ contracts
Changing Tiers or Ending
After the 3-month minimum, Managed Outbound runs month to month. Move up or down at the start of any month; moving up may need extra build work for new segments or channels, quoted in advance.
→ Change tiers at the start of any month
→ Month to month after the first 3 months
→ End anytime after that and keep everything
What’s Not Included
We deliver qualified meetings and the system behind them. Everything after the meeting, and all inbound marketing, stays with you.
→ Running sales calls or closing deals
→ Paid ads, SEO, content, website copy, and cold calling
→ CRM cleanup beyond the integration (paid add-on), and legal review for regulated industries
