From Kickoff to Booked Meetings in About Six Weeks.
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Week 1: Kickoff and ICP
A 60–90 minute kickoff, then we analyze your closed-won deals to define the accounts, titles, and buying triggers to target. You sign off on the ICP and target-title list by the end of the week.
→ Kickoff call and intake questionnaire
→ Closed-won analysis and market count
→ ICP and title list signed by both sides
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Week 2: Tech Stack and Deliverability
Every tool is set up in your name: data and enrichment, sequencing, sending inboxes, and LinkedIn. We buy secondary sending domains, authenticate them, start inbox warm-up, and connect your CRM and calendar.
→ Vendor accounts in your name
→ SPF, DKIM, and DMARC passing
→ CRM and calendar connected
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Week 3: List, Messaging, and Approval
We build and verify your lead list, write the sequences, and set scoring and routing rules. In one approval session you review sample contacts, every message, and personalized examples. Nothing launches without your written approval.
→ Verified, enriched lead list
→ 2–3 sequences per segment
→ Your sign-off on everything that goes out
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Week 4: Launch and Handoff
Campaigns launch at low volume while inboxes finish warming, with deliverability checked every day. You get a recorded training session, a documented playbook, and a summary of every account and login in your name.
→ Controlled, low-volume launch
→ Recorded training session
→ Playbook and handoff summary
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Weeks 5–6: Full Volume, Then Your Choice
Sending ramps to full volume around week 6. From there, run the system yourself with 30 days of support, or have us run it as Managed Outbound. Months 1–2 book fewer meetings while messaging is tuned. Growth builds launch in week 5 and Scale in week 6.
→ Ramp to full sending volume
→ Run it yourself, or have us run it
→ Dates assume CRM access in week 1 and approvals within 2 business days
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