.png)
Traditional SDR vs Automated SDR
.png)
Traditional SDR (FTE)
Base Salary:
-
Average SDR salary: $60,000/year
Benefits & Overhead:
-
Estimated at 25% of salary (healthcare, payroll taxes, office space, etc.):
-
$60,000 x 25% = $15,000/year
-
Variable Compensation:
-
Performance-based compensation (25%-50% of base salary):
-
Average: 40% of base salary = $24,000
-
Total Variable Compensation: $24,000
-
Tools & Technology:
-
CRM, prospecting tools, LinkedIn licenses, etc.:
-
Estimated cost: $2,000/year
-
Total Annual Cost for 1 Traditional SDR:
-
$60,000 (base salary) + $15,000 (benefits/overhead) + $24,000 (variable compensation) + $2,000 (tools/technology)
-
Total: $101,000/year
Meetings Booked (per year):
-
On average, 1 traditional SDR books ~200 meetings/year.
Cost Per Meeting:
-
$101,000 ÷ 200 meetings = $505 per meeting
Heading 1
Automated SDR
Setup Fee:
-
Initial setup cost: $1,500 (one-time per SDR)
Meeting Costs:
-
Performance-based: $250 per meeting
-
For 200 meetings annually:
-
Estimated meeting costs: $250 x 200 = $50,000/year
-
Total Annual Cost for 1 Automated SDR:
-
Setup Fee: $1,500 (one-time)
-
Meeting Costs: $50,000
-
Total: $51,500 (first year, including setup fee)
49% Savings
Heading 1
10 Traditional SDRs vs
10 Automated SDRs
10 Traditional SDRs
Base Salaries:
Average SDR salary: $60,000/year
10 SDRs x $60,000 = $600,000/year
Benefits & Overhead:
Estimated at 25% of salaries (healthcare, payroll taxes, office space, etc.)
$600,000 x 25% = $150,000/year
Variable Compensation:
Performance-based compensation (25%-50% of base salary)
Average: 40% of base salary = $60,000 per SDR
10 SDRs x $60,000 = $600,000/year
Tools & Technology:
CRM, prospecting tools, LinkedIn licenses, etc.: ~$2,000/SDR annually
10 SDRs x $2,000 = $20,000/year
Total Annual Cost for 10 FTE SDRs:
$600,000 (salaries) + $150,000 (benefits/overhead) + $600,000 (variable compensation) + $20,000 (tools/tech) = $1,370,000/year
Output:
On average, each SDR books ~200 meetings/year
10 SDRs x 200 meetings = 2,000 meetings/year
Cost Per Meeting:
$1,370,000 ÷ 2,000 meetings = $685 per meeting
10 Automated SDRs
Setup Costs:
$1,500 per automated SDR x 10 = $15,000 (one-time)
Performance-Based Costs:
$250 per meeting booked x 2,000 meetings = $500,000
Total Annual Cost for Automated SDR Model (Year 1) = $515,000
Output:
2,000 meetings/year
Cost Per Meeting = $250
62% Savings
Choose automation to transform your SDR strategy into a lean, results-driven engine for growth
Lower Cost Per Meeting
Automated SDRs consistently deliver significant savings, cutting the cost per meeting by more than half compared to traditional SDRs. With automation, you pay for performance, not overhead, ensuring maximum ROI.
Dramatically Reduced Annual Expenses
Automation slashes annual costs by over 60% for teams while maintaining the same output. Even for a single SDR, automation provides nearly 50% savings compared to traditional approaches, freeing up budget for other growth initiatives.
Scalable, Performance-Driven Growth
Unlike traditional SDR teams that scale with rising fixed costs, automated SDRs grow seamlessly with performance-based pricing. A simple one-time setup fee ensures cost efficiency while enabling predictable, scalable outreach.
More Results, Less Investment
Automation eliminates the overhead of salaries, benefits, and tools while maintaining the same high-quality outreach. This means you achieve the same—or better—results for a fraction of the cost.
Less Hassle, More Efficiency
Automation eliminates the need for hiring, training, and managing SDRs, saving time and reducing operational headaches.
